SMOKEFREE

Agency: Kitcatt Nohr

Originally the brief from NHS Smokefree was a simple business card for successful quitters to give to their friends. However, I fealt this was not engaging enough.

 

So I devised a postcard sized handout with the course details and a peelable sticker saying 'BREAK THE HABIT, NOT THE SEAL'. People could then stick this over their cigarette packets. This formed not just as a CTA but as instant motivation to help them quit.

Copywriter | London
Copywriter | London

Click on a client below to see more work....

Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London
Copywriter London

HOME | ABOUT MARK | CLIENTS | CONTACT

© MARK TITCOMBE | 2018 | ALL RIGHTS RESERVED

Copywriter London