top of page


Agency: Kitcatt Nohr

The initial brief from NHS Smokefree was a simple business card for successful quitters to give to their friends. To be honest the card would most likely be thrown away or reside pointlessly in a purse or a wallet for months or years.

Instead I thought, how can you actually help someone to stop smoking, psychologically helping their habit forming?


I created a postcard sized handout with the course details and a peelable sticker saying 'BREAK THE HABIT, NOT THE SEAL'. People could then stick this over their cigarette packets. This formed not just as a CTA but as instant motivation and decisive action to help them quit.

Copywriter | London
Copywriter | London
bottom of page