Agency: Kitcatt Nohr

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The initial brief from NHS Smokefree was a simple business card for successful quitters to give to their friends. To be honest the card would most likely be thrown away or reside pointlessly in a purse or a wallet for months or years.

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Instead I thought, how can you actually help someone to stop smoking, psychologically helping their habit forming?

 

I created a postcard sized handout with the course details and a peelable sticker saying 'BREAK THE HABIT, NOT THE SEAL'. People could then stick this over their cigarette packets. This formed not just as a CTA but as instant motivation and decisive action to help them quit.