Agency: Kitcatt Nohr
Originally the brief from NHS Smokefree was a simple business card for successful quitters to give to their friends. However, I fealt this was not engaging enough.
So I devised a postcard sized handout with the course details and a peelable sticker saying 'BREAK THE HABIT, NOT THE SEAL'. People could then stick this over their cigarette packets. This formed not just as a CTA but as instant motivation to help them quit.