Agency: ?What If!

​

Working for O2 and Telefonica directly I was given the awesome power to brand,  create and launch a whole new mobile network from scratch for 18 - 22 year olds in Ireland. It's called 48 because there's 48 months in the four years and the network is aimed specifically at that age group.

​

This included a full campaign of TV, radio, website and a launch party that has since gone on to become a club night for 48 customers.

​

​