IBM WIMBLEDON

Agency: Ogilvy One

ECD: Colin Nimick. Creative directors: Emma De La Fosse / Charlie Wilson

I worked as part of a team coming up with ideas for the 2010 update of the Wimbledon / IBM seer app. This app used live data to update people at the Wimbledon championships with information such as, live scores, café queue sizes and transport. My creative partner and I created the much talked about ‘see through walls’ aspect of the app.

You could hold your mobile up outside of a court and watch the live action that was going on inside. This gained press in places such as The Daily Telegraph, Fast Company and Gizmodo - as well as being the featured on the BBC news and BBC Click. Became the most downloaded sports app during the championships.

 

Cannes lion / Silver / Cyber / 2010.

D&AD / in book (wood pencil) / Mobile marketing / 2010.

Wpped Cream / Highly commended / 360 campaign.

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